Non gold seekers.

Starting at the Beijing olympics, Canadian medallists will receive a 10,000$ (bronze), 15,000$ (silver) or 20,000$ (gold) "bonus".

Athletes had asked for such rewards for years, but are quick to point out it is not about money : rather about recognition, financial that is.

Alex Rodriguez who just signed a 10-year 275$ (US, but still, it is money) million contract with the NY Yankees is in full agreement : "The only reason why we play this game, the only reason why I came to New York and the reason why I have unfinished business in New York is because we haven't won a world championship with me being here."

How refreshing.